9 photosVisionCreative
CENTILOC
A brand platform, an identity and a full set of sales materials.
Still used by CENTILOC: messaging, flyers and website all build on it.
YSUN Vision
Strategy and brandThink
Winning strategies for visionary companies.
What we do
Clarify, decide, launch
Your company’s compass. Vision, mission, brand promise, values, style: a shared language to align products, services and communication.
Examples
Market, positioning, marketing mix, action plan: clear choices, and the means to stick to them.
ExamplesProduct positioning, go-to-market, buyer community: a launch that generates requests, not just visibility.
ExamplesBusiness model, priorities, first customers: we move forward with founders, sometimes alongside them as partners.
ExamplesOur method
Four steps, from diagnosis to alignment
1Audit and diagnosis
Your strengths and areas for improvement.
2Strategic analysis
Your business portfolio, run through the BCG, ADL and McKinsey matrices.
3Targeted diagnosis
Each strategic business unit, put through a SWOT analysis.
4Strategy and alignment
Strategic choices, and an aligned organization (7S model).
Our Vision work
They clarified their strategy with us
9 photos8 photos9 photosWhat’s next?
A strategy takes shape
Identity and tools with YSUN Creative, manufacturing with YSUN Factory.
FAQ
Your questions about YSUN Vision
What is a brand platform?
The company’s compass: vision, mission, brand promise, values, style, set down in black and white. A common language to align products, services and communication. It is the cornerstone of your strategy: the company’s DNA at a given moment, to be revisited every three to five years.
How is it built?
Through workshops and interviews, on site, remotely or online. We talk to as many people in the company as possible to understand where the added value, the challenges and the difficulties lie.
How long does it take?
Allow about 15 days of work. With one or two more versions after the presentation, the platform is ready in 2 to 4 weeks, depending on the number of people interviewed.
How much does a brand platform cost?
About €8,000 to €16,000, depending on the complexity of the project and the number of people to interview.
And after the platform?
Everything builds on it: marketing, communication and sales strategy, launch, visual identity, then your teams’ tools: prospecting, CRM, collaborative work. All in very concrete terms.
Do you support startups?
Yes: mentoring and business model definition. Fabrice is an entrepreneur himself, co-founder of the Kapinno seed fund, and has already mentored startups.
Reply within 48 business hours
A strategy or a brand to clarify?
Describe it in a few lines: Fabrice will reply within 48 business hours. For a faster answer, message him on WhatsApp.