Our approach
Think, create, produce: twenty years on the ground, working for your projects.
Fabrice Raffo, founder
From sales to the factory floor: a hands-on career.
Before YSUN, several years in sales, across every channel: from consumers to businesses and key accounts.
- 2006First production runs in Asia, for his own brands.
- 2007-2014Relaunch of Tann’s, the iconic school bag brand: brand, production, marketing, e-commerce and strategy.
- 2015Approached by other companies, he founds YSUN Consulting.
Why trust us
Proof, business line by business line
We’ve built brands
Creating with AI since 2023
- Platforms and CRMs in production: Powston-Direct in 6 languages, Machines-Direct (over 600 requests in 2 months)
- Chacun sa danse: over 440 schools online, built like an app
- AI-assisted product designs for DJECO and POSCA
Manufacturing since 2006
- 17 experts in China, Malaysia and Vietnam
- Factories audited on site, including 7 machinery manufacturers in 2026
- For DJECO, a project stuck for three years: the factory found in three months
How we work
Four commitments
On a specific problem, or across the board: the real problem isn’t always the one you think.
A candid, non-judgmental view, in the company’s best interest.
From a few days to several weeks, or for the full length of a production run.
A secure page, shared with you.
Why “YSUN”
Energy to unleash
For the Apaches, YSUN is a powerful spirit with no form of its own: the energy each of us carries within. Our role: to help you unleash it, by asking the right questions.
Commitments
Beyond our assignments
In 2020, the “Des masques pour nos soignants” (Masks for our caregivers) fundraiser provided 53,000 masks to 2,698 caregivers and helpers. Fabrice also sits on the board of IMF.
A project, a question? Let’s talk.
Describe it in a few lines: Fabrice will reply within 48 business hours. For a faster answer, message him on WhatsApp.